{"id":10978,"date":"2025-05-26T09:01:45","date_gmt":"2025-05-26T09:01:45","guid":{"rendered":"https:\/\/gruppotrizio.it\/?page_id=10978"},"modified":"2025-05-26T09:05:18","modified_gmt":"2025-05-26T09:05:18","slug":"brand-management","status":"publish","type":"page","link":"https:\/\/gruppotrizio.it\/index.php\/brand-management\/","title":{"rendered":"Brand Management"},"content":{"rendered":"<div  data-label=\"Overlappable\" data-id=\"overlappable--1\" data-export-id=\"overlappable-1\" data-category=\"overlappable\" class=\"overlappable-1 content-section content-section-spacing\" data-overlap=\"true\" id=\"overlappable-1\" style=\"background-color: rgb(255, 255, 255);\"><div  class=\"gridContainer\"> <div  data-type=\"row\" class=\"row shadow-medium\"><div  data-type=\"column\" class=\"col-xs-12 col-sm-4 flexcol bg-color-white col-padding col-padding-small-xs\"> <i  class=\"fa icon fa-forumbee color2\"><\/i> <h5  class=\"\">GESTIONE DEL MARCHIO<\/h5> <p  class=\"\"><span  style=\"font-weight: 400;\">Posizionare sul mercato, sviluppare Brand Awarness, comunicare i valori. Tutto seguendo una solida strategia di lungo periodo.<\/span><\/p> <\/div> <div  data-type=\"column\" class=\"col-xs-12 col-sm-4 flexcol bg-color2 col-padding col-padding-small-xs inverted\"><i  class=\"fa icon fa-cubes white\"><\/i> <h5  class=\"inverted\">SVILUPPARE FEDELTA\u2019<\/h5> <p  class=\"\">Riconoscere un marchio non basta. I Brand devono maturare un rapporto di fiducia e fedelt\u00e0 con i consumatori, grazie a tecniche mirate.<\/p> <\/div> <div  data-type=\"column\" class=\"col-xs-12 col-sm-4 flexcol bg-color6 col-padding col-padding-small-xs inverted\"><i  class=\"fa icon fa-paper-plane color3\"><\/i> <h5  class=\"inverted\">VANTAGGIO COMPETITIVO<\/h5> <p  class=\"\">La parte pi\u00f9 delicata del Brand Management: identificare e comunicare ci\u00f2 che distingue dai competitor, con formule innovative.<\/p> <\/div> <\/div><\/div> <\/div><div  data-label=\"Content\" data-id=\"content--1\" data-export-id=\"content-17\" data-category=\"content\" class=\"content-17 content-section content-section-spacing content-relative\" id=\"content-1\" style=\"background-color: rgb(245, 250, 253);\"><div  class=\"section-separator-top\">\n    <svg  xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 2600 131.1\" preserveAspectRatio=\"none\" data-separator-name=\"opacity-tilt\" class=\"section-separator-top\">\n\t<path  class=\"svg-white-bg\" d=\"M0 0L2600 0 2600 69.1 0 0z\"><\/path>\n\t<path  class=\"svg-white-bg\" style=\"opacity: 0.5;\" d=\"M0 0L2600 0 2600 69.1 0 69.1z\"><\/path>\n\t<path  class=\"svg-white-bg\" style=\"opacity: 0.25;\" d=\"M2600 0L0 0 0 130.1 2600 69.1z\"><\/path>\n<\/svg>\n<\/div><div  class=\"gridContainer\"> <div  class=\"row middle-sm\"><div  class=\"col-sm-6 space-bottom-xs content-center-sm\" data-type=\"column\"> <h2  class=\"\">Potenziare l\u2019immagine del Brand<\/h2> <p  class=\"\" style=\"text-align: left;\"><span  style=\"font-weight: 400;\">L\u2019obiettivo del brand management \u00e8 guidare la percezione dei consumatori verso un\u2019azienda o verso un prodotto con un concept specifico (brand image), ottenendo maggiori prestazioni con il differenziamento dalla concorrenza (brand positioning). \n<br ><br >Un obiettivo che si pu\u00f2 perseguire solo grazie ad approfondite strategie di marketing, frutto di una solida conoscenza del mercato e delle sue richieste. \n<br ><br >Un obiettivo a cui si pu\u00f2 arrivare solamente con l\u2019esperienza e l\u2019alto livello di specializzazione di un team dedicato, capace di gestire la reputazione online di un\u2019azienda e di indicare il percorso migliore per raggiungere \u2013 con il marketing \u2013 la meta reputazionale di cui l\u2019attivit\u00e0 ha bisogno per spiccare sulle sue concorrenti.\n<br ><br >\n<br ><\/span><span  id=\"_mce_caret\" data-mce-bogus=\"1\" data-mce-type=\"format-caret\"><span  style=\"font-weight: 400;\">Ogni passo, inoltre, si basa su analisi specifiche dei dati, per calcolare con esattezza le prossime mosse.\ufeff<\/span><\/span><\/p> <\/div> <div  class=\"col-sm-6 flexbox around-xs top-xs space-top-xs space-bottom-xs first-xs last-sm\"><div  class=\"overlay-box flexbox middle-xs center-xs overlay-holder\"> <div  class=\"overlay-box-offset offset-background shadow-medium bg-color2\"><\/div> <img  decoding=\"async\" class=\"flexbox shadow-large img1\" data-size=\"500x500\" src=\"https:\/\/gruppotrizio.it\/wp-content\/uploads\/2025\/05\/cropped-gestione-brand.jpg\" title=\"cropped-gestione-brand.jpg\" alt=\"\"><\/div> <\/div><\/div> <\/div><\/div><div  data-label=\"Counters\" data-id=\"counters--1\" data-export-id=\"counters-1\" data-category=\"counters\" class=\"counters-1 content-section content-section-spacing content-relative\" id=\"counters-1\" style=\"background-color: rgb(255, 255, 255); background-image: none;\" data-section-ov=\"1\"><div  class=\"gridContainer\"><div  data-section-title-area=\"true\" class=\"row text-center\">   <div  class=\"section-title-col\" data-type=\"column\">       <h2  class=\"\">Expertise<\/h2>       <p  class=\"lead\"><span  style=\"font-weight: 400;\">Il Brand Management si articola su tre fondamentali competenze<\/span><\/p>   <\/div><\/div>  <div  class=\"row spaced-cols\" data-type=\"row\" data-fixed=\"true\"> <div  class=\"col-xs-12 col-sm-4 space-bottom-small col-padding-xs\"> <div  class=\"circle-counter color1\"> <svg  class=\"circle-svg\" viewBox=\"0 0 100 100\"> <circle  r=\"48\" stroke-linecap=\"round\" cx=\"50\" cy=\"50\" fill=\"transparent\" stroke-dasharray=\"301.6\" stroke-dashoffset=\"301.6px\"><\/circle> <circle  class=\"circle-bar\" r=\"48\" stroke-linecap=\"round\" cx=\"50\" cy=\"50\" fill=\"transparent\" stroke-dasharray=\"301.6\" stroke-dashoffset=\"301.6px\" style=\"stroke-dashoffset: 180.956px;\"><\/circle><\/svg> <div  class=\"circle-content\"><h2  class=\"font-100\" data-min=\"0\" data-max=\"100\" data-stop=\"40\" data-prefix=\"\" data-suffix=\"%\" data-countup=\"true\" data-duration=\"2000\"><\/h2> <p >Marketing<\/p><\/div> <\/div><\/div> <div  class=\"col-xs-12 col-sm-4 space-bottom-small col-padding-xs\"><div  class=\"circle-counter color2\"> <svg  class=\"circle-svg\" viewBox=\"0 0 100 100\"><circle  r=\"48\" stroke-linecap=\"round\" cx=\"50\" cy=\"50\" fill=\"transparent\" stroke-dasharray=\"301.6\" stroke-dashoffset=\"301.6px\"><\/circle> <circle  class=\"circle-bar\" r=\"48\" stroke-linecap=\"round\" cx=\"50\" cy=\"50\" fill=\"transparent\" stroke-dasharray=\"301.6\" stroke-dashoffset=\"301.6px\" style=\"stroke-dashoffset: 211.115px;\"><\/circle><\/svg> <div  class=\"circle-content\"><h2  class=\"font-100\" data-min=\"0\" data-max=\"100\" data-stop=\"30\" data-prefix=\"\" data-suffix=\"%\" data-countup=\"true\" data-duration=\"2000\"><\/h2> <p >Comunicazione<\/p><\/div> <\/div><\/div> <div  class=\"col-xs-12 col-sm-4 space-bottom-small col-padding-xs\"><div  class=\"circle-counter color4\"> <svg  class=\"circle-svg\" viewBox=\"0 0 100 100\"><circle  r=\"48\" stroke-linecap=\"round\" cx=\"50\" cy=\"50\" fill=\"transparent\" stroke-dasharray=\"301.6\" stroke-dashoffset=\"301.6px\"><\/circle> <circle  class=\"circle-bar\" r=\"48\" stroke-linecap=\"round\" cx=\"50\" cy=\"50\" fill=\"transparent\" stroke-dasharray=\"301.6\" stroke-dashoffset=\"301.6px\" style=\"stroke-dashoffset: 241.274px;\"><\/circle><\/svg> <div  class=\"circle-content\"><h2  class=\"font-100\" data-min=\"0\" data-max=\"100\" data-stop=\"20\" data-prefix=\"\" data-suffix=\"%\" data-countup=\"true\" data-duration=\"2000\"><\/h2> <p >Pianificazione<\/p><\/div> <\/div><\/div> <\/div><\/div> <div  class=\"section-separator-bottom\">\n    <svg  xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 2600 131.1\" preserveAspectRatio=\"none\" data-separator-name=\"opacity-tilt\" class=\"section-separator-top section-separator-bottom\">\n\t<path  class=\"svg-white-bg\" d=\"M0 0L2600 0 2600 69.1 0 0z\"><\/path>\n\t<path  class=\"svg-white-bg\" style=\"opacity: 0.5;\" d=\"M0 0L2600 0 2600 69.1 0 69.1z\"><\/path>\n\t<path  class=\"svg-white-bg\" style=\"opacity: 0.25;\" d=\"M2600 0L0 0 0 130.1 2600 69.1z\"><\/path>\n<\/svg>\n<\/div><\/div><div  data-label=\"Cta\" data-id=\"cta--1\" data-export-id=\"cta-centered-section-grid\" data-category=\"cta\" class=\"cta-centered-section-grid content-section content-section-spacing-medium bg-color1 white-text\" id=\"cta-1\"><div  class=\"gridContainer\"> <div  class=\"row text-center\"><div  class=\"col-xs-12 col-sm-10 col-sm-offset-1 col-md-8 col-md-offset-2\" data-type=\"column\"> <h2  class=\"\">Affidaci la gestione del tuo marchio<\/h2> <p  class=\"\">Lascia che i migliori professionisti elaborino la strategia di Brand Management pi\u00f9 adatta al tuo caso, dando il giusto valore al tuo progetto.<\/p> <a  class=\"button big color2\" href=\"https:\/\/gruppotrizio.it\/index.php\/contatti\" target=\"_self\" data-cp-link=\"1\" data-icon=\"\">CONTATTACI<\/a><\/div> <\/div><\/div> <\/div>","protected":false},"excerpt":{"rendered":"<p>GESTIONE DEL MARCHIO Posizionare sul mercato, sviluppare Brand Awarness, comunicare i valori. Tutto seguendo una solida strategia di lungo periodo. SVILUPPARE FEDELTA\u2019 Riconoscere un marchio non basta. I Brand devono maturare un rapporto di fiducia e fedelt\u00e0 con i consumatori, grazie a tecniche mirate. VANTAGGIO COMPETITIVO La parte pi\u00f9 delicata del Brand Management: identificare e&hellip; <br \/> <a class=\"read-more\" href=\"https:\/\/gruppotrizio.it\/index.php\/brand-management\/\">Leggi tutto<\/a><\/p>\n","protected":false},"author":1,"featured_media":10987,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"pro\/page-templates\/full-width-page.php","meta":{"footnotes":""},"class_list":["post-10978","page","type-page","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/gruppotrizio.it\/index.php\/wp-json\/wp\/v2\/pages\/10978","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gruppotrizio.it\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/gruppotrizio.it\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/gruppotrizio.it\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gruppotrizio.it\/index.php\/wp-json\/wp\/v2\/comments?post=10978"}],"version-history":[{"count":8,"href":"https:\/\/gruppotrizio.it\/index.php\/wp-json\/wp\/v2\/pages\/10978\/revisions"}],"predecessor-version":[{"id":10999,"href":"https:\/\/gruppotrizio.it\/index.php\/wp-json\/wp\/v2\/pages\/10978\/revisions\/10999"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gruppotrizio.it\/index.php\/wp-json\/wp\/v2\/media\/10987"}],"wp:attachment":[{"href":"https:\/\/gruppotrizio.it\/index.php\/wp-json\/wp\/v2\/media?parent=10978"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}